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Successful direct marketing depends on the data … whether it’s a simple mailing list of qualified prospects or a custom-built database to track customers’ buying habits. We can provide the database services you need for a successful program. For example, we can help you identify and maximize your opportunities, improve your list accuracy and enhance results through list segmentation.
Strategic - to help you create a successful program- Database design & development
- Data mining
- Target market determination
- Back-end response analysis
- Mail timing consultation
- Custom programming
- Data entry & list hygiene
- Address standardization
- Zip correction & coding
- File conversion
- Mail stream sortation
- Consumer & business merge/purge
- List brokerage
- Access to geo-coding, cluster coding, and telephone appending
- Special selectivity code systems
- Nth sampling to test a mailing list
- Access to Prism, Vision, & Cluster Plus