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We invested over $4.0 million in our proprietary on-line ecommerce, order and inventory management system (aeroNavigator™) to ensure we could deliver unparalleled accuracy and efficiency to our fulfillment and ecommerce clients. The system is more than meeting expectations as our scorecards, metrics and reports demonstrate to our clients every day.
But the system is just the beginning. We see aeroNavigator as the vehicle that will help us drive what we call “Maximizing the Marketing Supply Chain™”.
To put it simply, we are applying best practice processes, borrowed from the logistics industry, to provide the highest quality, lowest cost method to deliver goods and services to our customers’ end user.
We turned those best practice processes into three core directives
we adhere to in our day-to-day operations.
MONITOR |
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| 1. | Monitor client program processes to identify opportunities for improvement. For example … | ||
- Is the proposed (or current) process the MOST efficient it can be?
- Are these the HIGHEST QUALITY processes we can have in place?
- Is it the FASTEST process (ie “dock to stock”) we can employ?
SHORTEN |
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| 2. | Shorten, integrate and/or perfect the “marketing supply chain” |
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| Offer services in the supply chain that add value and help the client save time or money. | |||
Strive |
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| 3. | Strive to
achieve a level of expertise at
every
juncture as well as overall. Every manager is charged with demonstrating continuous effort to maximize areas under their control, constantly moving waste out of the system while leveraging their knowledge and vendor relationships. |
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Maximizing the marketing supply chain is not just “marketing speak” or an interesting theory. It’s the way we operate and it’s the basis for how we deliver unparalleled accuracy and efficiency to our fulfillment and ecommerce clients.